Nike Doesn’t Care That You Threw Away Your Cleats


Amy Dittmar, Staff

Recently there has been a lot of backlash from the Nike ad campaign featuring Colin Kaepernik. People have been burning their Nike clothes, throwing away shoes, and refusing to buy Nike merchandise. Despite all of this, Nike’s stock is soaring.

The ad features a picture of Colin Kaepernik with a quote saying, “Believe in something. Even if it means losing everything.”  This is referring to Kaepernik kneeling during the national anthem. As a result, Kaepernik was suspended from play and his cntract was also suspended.

I agree that it is important to fight for what you believe in, but I feel that Kaepernik could have expressed his view in a different way. His message was important, but his execution was disrespectful for the many people who have served our country. Nike featuring Kaepernik in their ad raises some important questions.

Should Nike and other brands be using social issues as advertising? Is this the new way for brands to increase their sales? As a large corporation, Nike’s main concern is making money, not social activism. Instead of being focused on the issue itself, Nike is turning the social tumult in our country into a publicity stunt. As a brand, it isn’t Nike’s job to declare a stance on issues; it’s their job to make quality clothing, and the people who overreact to their ad campaign are just giving Nike more attention. As the saying goes, “all publicity is good publicity.” Every rant about the ad, every opinion in support or against Nike, and every news story is just another time that Nike’s name is being mentioned to the people.

If you want to burn your Nike cleats, be my guest and waste your money. If you want to boycott the brand, go ahead. Nike knows how to take a calculated risk, and they are a big enough company to do it. Their slogan says it all- Just Do It- they did and they have certainly reaped the benefits.